D Double E has partnered with Pepsi Max to supply the soundtrack to the company's new Challenge Your Taste ad campaign.
The grime MC's "soundtrack and lyrics amplify the epic taste experience by creating a bubbling sensation and fizz that lasts from beginning to end," according to a statement announcing the link-up.
Real name Darren Dixon, D Double E is UK rap royalty, once described by Skepta as the "greatest of all time".
A child of soundsystem culture; rap, reggae, jungle, grime, bashment... the entire lineage of Black British music can be found weaving its way through D Double E’s idiosyncratic sound. To trace the Newham MC back to his source is to track the history of soundsystem culture, right back to his parents’ record collection.
Meet the MC, our new DJ Mag Originals video series introducing the most vital artists in rap, launches this Thursday (4th March) at 7pm.
Celebrating an exciting time for the scene, Meet the MC launches with D Double E (4th March), Br3nya (18th March), and Backroad Gee (1st April).
Combining a freestyle series with in-depth fly-on-the-wall interviews, Meet the MC explores the stories of these crucial lyricists.
D Double E, Ms Banks, Ray BLK and Krept & Konan have contributed to a new animated series on mental health.
The series, called 'Rap Therapy', looks at various areas of mental health, in the hope of bringing previously closed off conversations around the issue to light. It's a project of Channel 4 offshoot E4, and each episode will be available to watch back after its premiere via the All4 online hub.
The soundtrack has been released for a new film about grime and UK rap, Against All Odds.
Centered around the story of MC Active, an artist trying to make it in the early '00s grime scene, the film documents his ambitions as well as his struggles, and is the first project to be released by the newly-launched Motown Records UK.
Giggs has dropped a surprise mixtape, ‘Now Or Never’, featuring names like Dave, Jorja Smith, Emeli Sandé, Ghetts, Lil Yachty and Wretch 32.
It's the first full-length release from the UK rapper since 2019's album, 'Big Bad...', and arrives just after Giggs' appearance on the new D Double E album.
D Double E has released a new album.
In September, Newham Generals co-founder and legendary MC, D Double E, revealed details of a 12-track follow up to his 2018 debut solo album, 'Jackuum'. Announced alongside a single featuring Kano, D Double has now shared the full album: 'D.O.N.'.
Released last Friday, 23rd October, via his own Bluku Music imprint, 'D.O.N.' features tracks from D Double alongside the likes of Giggs, Ghetts, JME, and Ms Banks.
D Double E has enlisted Novelist, P Money, Frisco and BackRoad Gee for a remix of his recent single ‘Tell Me A Ting’.
Ahead of the release of his project, ‘D.O.N.’ (Double Or Nothing) on 23rd October, the legendary MC teamed up with a star-studded cast of MCs for the remix, with each guest delivering their own incendiary verse. Check it out, with accompanying visuals of the recording session, below.
