Insomniac has announced an “audiovisual drive-thru” event series.
Last week, Pasquale Rotella, the founder of Insomniac — the promoters behind Beyond Wonderland, EDC and Forbidden Kingdom — announced that a brand new concept would be introduced by the events titans in January 2021.
Dubbed Electric Mile, Rotella described the event series as an "audiovisual drive-thru adventure, filled with beautiful lights, art and sound", and confirmed the events will take place at Santa Anita Park in Arcadia, California.
Speaking in a post on Instagram, Rotella said that he wanted to create an adventure for the whole family. "As a Dad, and still a kid at heart myself, this project has been a huge passion project for me," Rotella said. "Creating something that can WOW both our festival goers and families alike has been an amazing challenge. I can’t wait to experience this new adventure with you all!
"We’ve created an amazing light-synchronized dance music soundtrack for the journey, as we transport you into seven magical Worlds, including EDC, Beyond Wonderland, Nocturnal Wonderland, Escape & Countdown. The road down Electric Mile comes complete with over 5,000,000 lights, 500+ art installations, disco balls, lasers and much more— all in a COVID safe, super FUN, drive-thru environment."
The events begin on the 1st January 2021, and will take place every week thereafter. To find out more information and purchase tickets, visit the Electric Mile website here.
View this post on Instagram
Last month, EDC announced dates for the 2021 Orlando festival.
Last year, EDC shared the most-played tracks at the Las Vegas edition of the festival. You can also watch full sets from the event courtesy of Armin van Buuren, Skrillex, Alison Wonderland, Alesso, and more.
Copyright Thrust Publishing Ltd. Permission to use quotations from this article is granted subject to appropriate credit being given to www.djmag.com as the source.