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Black Friday 2021: the best deals for DJs and producers


Black Friday 2021: the best deals for DJs and producers

DJ Mag's digital tech editor Declan McGlynn compiles a list of the best Black Friday deals for DJs and producers, including discounts on music-making tools like plugins, instruments, DJ equipment and studio goodies

We’ll be updating this list as the deals are revealed, so bookmark this page and keep coming back for more savings.

Black Friday is back — the most wonderful time of the year, when music-making tools like plugins, instruments, DJ equipment and studio goodies all get a hefty discount for us all to stock up and get creative for the winter months. It’s become something of a tradition, and as the years roll in, so too do the lengths of the sales, some starting as early as November 1st. We’ve got you covered with our guide to this year’s best deals.

Slate Digital
Up to 66% off SSD plugins

Slate Digital — as well as making some of the best mixing plugins on the market — started out as a drum samples company, with their drum replacements tools quickly making them a household name. You can pick up their SSD plugin with a bunch of real-world drum sound packs from famous drummers for up to 66% off. Grab them here

Up to 92% off

For the whole of November, plugin legends Waves are running a huge amount of deals and sales across their plugin range and bundles. There’s up to 92% off their epic Horizon bundle that features a massive 83 plugins for mixing and music production. Elsewhere single plugins that would have cost £249 are now as low as £29. Get on it

35% off all software

Output Sounds is quickly becoming one of the go-to plugin companies in music production, used by everyone from Rihanna and Coldplay to soundtracks on Stranger Things and Black Panther. They’re offering 35% off all their plugins (minus the new Arcade 2.0) including Exhale, Analog Strings, Signal and Substance. The Bundle of every plugin is also down from £749 to £486. Get involved here

Plugin Boutique
Up to 95% off iZotope, Soundtoys, more

The world’s biggest plugin marketplace, Plugin Boutique’s Black Friday sales are the stuff of legend. This year they’re back with familiar weighty cuts, with up to 95% off iZotope plugins including Neutron, Ozone and Iris 2. Elsewhere, there’s up to 70% off Soundtoys plugins, Sonnox plugs are down 75% and Loopcloud’s DRUM is 25% off. Get the whole list of discounts here

57% off plugins

Softube is running deals that refresh every Friday throughout November. This week they’ve got up to 57% off their Chandler Curve Bender Mastering EQ, Chandler Limiter, Monument Bass synth and more. Check back every week for the latest discounts

Deals starting at $49

As well as running deals on Plugin Boutique, Izotope are also hosting their own discounts directly from their website, including a Holiday Bundle edition which is down from $1,342 to $49! A huge saving. Elsewhere there are the same discounts from Plugin Boutique including Nectar, Trash etc. Check it here.

Over 70% off plugins

Soundtoys are some of the most popular plugs going. They range from sonic destroyers to subtle enhancers and everything in between. Creative sound design or traditional mixing, there'll be a plugin for you in the Soundtoys suite. Once out of reach of most bedroom producers, they've more recently made their tools more affordable, much to the delight of your average producer. This year you can grab the whole suite for $299, which includes 21 plugins! Effect Rack is $129 and the individual plugs are over 70% off. Trust us, grab some

50% off everything

Melda makes some of the best free plugs going – it's worth heading to their website right now to grab those too – but their paid-for bundle is even more impressive. They cover everything from EQ and compression to more utility tools like Drum Replacer, AutoAlign, StereoFix and general plugs that will help you keep moving forward with your music-making and not get caught up in troubleshooting. The complete bundle of 112 plugins is now down to £903, which is half price, as are every other plugin in their catalogue. As we mentioned, there's also 37 free plugins to get you started – grab them all here

IK Multimedia
50% off Lurssen Mastering Console

IK Multimedia are one of the leading brands in music tech software and hardware – their TRackS system is particularly worth investigating. Across the month of November you can get 50% off their Lurssen mastering console, which was originally released for iPad and iPhone, but also works on Mac. They're also offering an introductory price for their new FAME Reverb plugin so check that out too on their website

Apple MacBook Pro M1
£130 off

Despite Apple introducing a brand new MBP with M1 Pro and Max, the M1 that was released in 2020 is still very capable machine for DJs and producers. Amazon currently have it on sale with £130 off Apple's own price – 10% off in total. Not a bad deal. Get it here

Annual subscription deal

Cloud-based sample wonder store Loopcloud is offering a deal on users who switch to their Annual plan over their Monthly one. There are bonus Loopcloud points, free sound packs, free KHORDS plugin, three exclusive DRUM packs and two months of Producertech all access, plus all the benefits of a Loopcloud sub. Check the whole offer here

FL Studio bundle
Save over $400

FL Studio creators Image-Line is offering the full bundle of FL Studio – which includes all FL features and native plugs – as well as some extras for Black Friday including Urban Puncher dynamics tool worth $72, the multi-FX plugin KSHMR Essentials worth $99 and five extra sample packs worth $170. The whole collection costs £297, and you can grab it here until 31 November

50% off

French software and hardware company Arturia is one of the go-to names when you think of electronic music production. Their iconic V Collection houses some of the best recreations of legendary synths ever made and on top of that, their dedicated all-purpose synth Pigments is also multi-award winning for its versatile sound and features. Both are 50% off this November, along with their FX Collection 2. A bargain, no doubt. Get it here

Up to 40% off

Makers of highly impressive Dubler plugin, Vochlea's Black Friday sale sees them drop the first version of the mouth-to-MIDI software by 40% while Dubler 2 is 30% off. Dubler 2 with the dedicated dynamic mic is 20% off. It all kicks off on the 26th November but you can register for early access here.  

Native Instruments
Up to 50% off

Music production and DJ gurus Native Instruments have been in the game for a long time and their November sales are always popular. 2021 sees them add a 50% discount to over 250 instruments, effects and Expansions and 30% on upgrades for Komplet. They've also cut the prices in half for flagship software like Massive X, Guitar Rig Pro 6 and Kontakt 6. Dive into the sale here

40% off

Sonarworks has been transforming bedroom studios into pro spaces for years, as one of the best acoustic measurement tools on the market. Now, they're offering 40% off a range of SoundID software, with the reference plugin for headphones coming in at $59 and the speakers version $149, down from $249. Get involved here

Up to 70% off

Creators of high-quality samples and instruments, Ujam are offering up to 70% off their plugins this Black Friday. With everyone from K-Pop to hard rock, it's likely you'll find new inspiration among their many products. Have a scan though, listen to the demos and pick your faves here
Up to 70% off

Online retailer Reverb is one of the biggest in the world and they've got a Black Friday sale to match.  They're offering up to 70% off brands like Universal Audio, Focusrite and Roland and more. Some picks include 44% off Focusrite's Scarlett 6i6, down to £125 from £219 Nice one. There's also plenty of used kit like classic analogue synths that are also discounted. Check them all here

30% off

AIAIAI are the makers of excellent headphones, be it for DJing, making music or general listening, they've got you covered In fact, they're some of the most popular cans around for DJs and producers. You can grab a pair for 30% off this Black Friday, so if you're looking for a new set, or a perfect Xmas gift, look no further

Isotonik Studios
Up to 50% off

Designers and developers of unique tools for Ableton Live, Isotonik Studios plugins are made for those who want to explore the creative side of the flexible DAW. They also make bespoke controller plugs for hardware like Elektron, Novation and ROLI and much more besides. This Black Friday you can get up to 25% off sitewide with the code 'BLACK2021', while some plugs are up to 50% off – head to the website to find out more. The sale starts Friday 26th November. 

25% off

Ableton has been making some of the most popular music-making tools for over two decades, with their flagship software Live continuing to be one of the planet's most popular DAWs. If you haven't coped it yet, don't worry – you can get it for 25% less until Monday, Nov 30th. Head to their shop now, the discount includes Packs and upgrades. 

Declan McGlynn is DJ Mag's Digital Tech Editor – follow him on Twitter here